Channel · 01
B2B & Institutional
For many global FMCG brands entering India, B2B is the fastest route to volume — hotels, restaurants, catering, cloud kitchens, airlines, offices and enterprise buyers. Higher order values, longer relationships, and a channel where reputation compounds.
Where we operate
The account and outlet universe.
- ◆HORECA supply (hotels, restaurants, cafés) at chain, regional and independent scale
- ◆Institutional catering — corporate cafeterias, airlines, railways and hospital groups
- ◆Cloud kitchens and QSR chains needing consistent, spec-controlled ingredient supply
- ◆B2B distributors and importers serving foodservice and enterprise buyers
What we execute
Not advisory. Operating decisions, taken with your team.
Chain mapping & account prioritisation
Segment top hotel groups, QSR chains and catering operators by fit; sequence outreach by geography and category ownership.
Spec and pack engineering
Convert retail SKUs into foodservice-grade packs, bulk formats and chef-tested specifications.
Commercial architecture
Price bands, credit terms, service-level agreements and importer / distributor margin structures that hold across regions.
Sampling and chef activation
Structured chef trials, menu-integration support and executive-chef advocacy programmes.
Fulfilment and supply reliability
Import clearance, warehousing and last-mile via foodservice distributors — the make-or-break of B2B in India.
What good looks like
Outcomes we underwrite.
- →
First anchor accounts signed within 90–120 days of India readiness
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Predictable, contracted volume that de-risks pricing for other channels
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Chef and buyer advocacy that seeds Modern Trade and E-commerce demand
Start a conversation
Inquire about B2B & Institutional in India.
Tell us about your brand and where you want to land in India. We reply personally — usually within two business days. Every inquiry is treated in confidence.
- Channel
- B2B & Institutional
- Response window
- ≤ 2 business days
- Confidentiality
- NDA on request
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