Channels
One market. Four ways Indian shoppers actually buy.
India is not a single channel. Winning here means executing a distinct playbook for each route-to-market — with the right partners, pack architecture and commercial terms for each. Explore how we operate in each channel below.
01
B2B
HORECA, institutional and corporate supply. Direct sales into hotels, restaurants, catering, cloud kitchens and enterprise buyers.
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02
Modern Trade
Key-account strategy and joint business planning with chain retailers, supermarkets and hypermarkets across India.
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03
Quick Commerce
Dark-store partnerships and 10-minute delivery platforms. Pack, price and content built for impulse baskets.
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04
General Trade
Kirana and traditional trade. Distributor network design, beat planning and route productivity across India's long tail.
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