Channel · 03
Quick Commerce
India's 10-minute delivery platforms have rewritten discovery, trial and repeat for urban households. Quick commerce is no longer a novelty — for many premium and impulse FMCG categories, it is now the single largest growth channel.
Where we operate
The account and outlet universe.
- ◆Platforms — Blinkit, Zepto, Swiggy Instamart, BB Now and Flipkart Minutes
- ◆Metro and top-30 city dark-store networks with dense catchment coverage
- ◆Impulse, convenience and premium categories with high basket velocity
- ◆New-launch platforms for rapid discovery and trial with young urban shoppers
What we execute
Not advisory. Operating decisions, taken with your team.
SKU and pack rationalisation
Pack sizes engineered for basket economics — trial packs, single-serve, and premium formats that fit dark-store slotting.
Dark-store network placement
City-by-city, catchment-by-catchment stocking decisions to maximise availability without dead inventory.
Pricing and promo orchestration
Dynamic pricing, bundle offers, platform-funded promotions and platform-specific exclusives.
Digital shelf & content
Search terms, imagery, A+ content, ratings & reviews management and hero-SKU targeting.
Availability and OTIF
Real-time stock-out monitoring, replenishment cadence and platform-fill-rate management.
What good looks like
Outcomes we underwrite.
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Live within weeks on priority platforms with the right pack architecture
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Category-leading share of search and share of basket in target catchments
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Repeat-purchase data that informs pricing, marketing and Modern Trade JBPs
Start a conversation
Inquire about Quick Commerce in India.
Tell us about your brand and where you want to land in India. We reply personally — usually within two business days. Every inquiry is treated in confidence.
- Channel
- Quick Commerce
- Response window
- ≤ 2 business days
- Confidentiality
- NDA on request
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