01Offer
Meta Consulting
We embed alongside founders and consulting teams to supply scarce expertise — quietly. Engagements are typically named under NDA.
Services
Capability where you need it.
Quiet where it matters.
A practice organised into six interlocking offers. Most engagements span more than one.
02Offer
Global FMCG Strategy
Marketing, Sales & Strategy expertise across FMCG channels — category entry, supply architecture, brand positioning and route-to-shelf across mature and frontier consumer markets.
Modern Retail Trade
- ·Key-account strategy and joint business planning with chain retailers
- ·Category management, planogram and shelf-share negotiation
- ·Trade-terms architecture and margin structuring
Supermarket Formats
- ·Regional and national chain partnerships
- ·Private-label and exclusive-SKU development
- ·Promotional calendars, in-store activation and visibility programmes
E-commerce
- ·Marketplace strategy across Amazon, Flipkart and regional platforms
- ·D2C buildout, performance marketing and subscription models
- ·Digital-shelf analytics, content and review management
Quick Commerce
- ·Dark-store and 10-minute delivery partnerships (Blinkit, Zepto, Instacart-class)
- ·SKU rationalisation and pack-format design for q-commerce baskets
- ·Real-time pricing, availability and promo orchestration
General Trade & Other Formats
- ·Distributor network design, appointment and ROI modelling
- ·Kirana and traditional-trade engagement, beat planning and route productivity
- ·Credit, incentive and sales-force effectiveness programmes
03Offer
B2G Advisory
Counsel for ventures and operators engaging with governments — procurement, policy navigation, infrastructure and transshipment. Expertise in tariff and non-tariff barrier lobbying and strategising.
04Offer
B2B Growth
Go-to-market design, partnership origination and channel architecture for enterprises selling into enterprises. Specialised expertise in HORECA and institutional sales.
05Offer
Commodity Sourcing
Through our Kerala desk: top-grade Indian Natural Rubber specialities, sourced and contracted at origin.
06Offer
Cross-border Operations
Coordinated execution across our USA, New Zealand, Australia, Myanmar and India offices.